Business to Business videos in Cornwall are an increasingly popular business tool. They are a great way of letting others know what your company has to offer.
Boring videos lose you customers
But there are so many companies churning these out. And most of these are very formulaic. Plus quite honestly also boring. Few of us will stay tuned to an uninteresting talking head on screen for more that a few seconds. So your potential clients will move on to something more interesting. And you are losing customers…
Make a plan…
Yes, let’s make a plan. We know what we are doing! Let’s think about who you want to view your video. What you want to say. And how we can keep their attention. If eye catching graphics are needed we work with a partner company to provide these. From then on it’s like fishing. We cast the bait, the customer bites on the juicy video clip, and you reel in a new business.
Free Social Media Clips
It is a simple fact that many business folk just don’t have the time to view detailed videos. So as part of the price we quote you, we will produce shorter social media clips at no extra cost. A few simple tips for these.
Tips to keep in mind
Keep videos under 90 seconds if at all possible
Keep videos under 30 seconds for brand awareness and brand consideration goals (most successful video ads are below 15 seconds)
Show what you want your audience to see in the first 10 seconds of the video (viewer’s attention drops after this point)
Deliver your message with graphics, people, and text– a combination of these will extend the viewer’s attention span
Add video subtitles– a large portion of potential clients will watch your ad with the sound off
Feature a clear CTA (call to action), so your audience knows how to act on their interest
We know what we are doing. We have already produced dozens of Business to Business videos in Cornwall. And we have many very happy clients. So get in contact to discuss your plans and see if we can help…